Soldiers in combat over the last century rapidly grow accustomed to the distant cacophony of artillery and bombs. Some even get desensitized to nearby explosions. How many of us react with shock and horror at a data breach headline? Few do. We all hear them rumbling in the distance all the time.
Look at all of the familiar names in this list of recent casualties: Sears, Kmart, Best Buy, Saks Fifth Ave, Lord & Taylor, Whole Foods, JC Penny, Walmart, Panera Bread, Sonic, Arby’s, AppleBees, Coca-Cola, Delta Airlines, Under Armour, Orbitz, Atlantic City, Equifax, Yahoo, SunTrust Banks, Blue Shield of California, Western Union, Boeing, CareFirst BlueCross BlueShield, and Bed Bath & Beyond.